UPCOMING WEBINARS

Young Grower Nominees Opine on Our Industry

Date: Tuesday, June 15, 2021
Time: 1:00 PM Eastern/12:00 PM Central

Meet this year’s three finalists for our GrowerTalks/The HC Companies Young Grower Award in a live Zoom interview! They are:
- Diego Barahona, Costa Farms
- Maddie Maynor, North Creek Nurseries
- Thomas Minter, Loma Vista Nursery

You’ll hear these exceptional young talents share their opinions, ideas and concerns about their chosen profession, the wholesale greenhouse and nursery industry. Topics covered by host Chris Beytes will include:

- Attracting and keeping talent
- Working with multiple generations
- Future-proofing your business
- Technology vs. talent
- Preventing burnout
- Pay levels in horticulture
- What they want and expect from their employers
- And much more … including your questions!

Sponsored by:

The HC Companies, AmericanHort

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Young Retailer Nominees on Connecting with Young Consumers

Date: Wednesday, June 16, 2021
Time: 1:00 PM Eastern/12:00 PM Central

Meet this year’s three finalists for our Green Profit/The Garden Center Group Young Retailer Award in a live Zoom interview!

They are:
- Terra Campbell, Round Rock Garden Center
- Esmeralda Carrasco, Ponderosa Cactus Nursery
- Wyatt Page, Gill Garden Center + Landscape Co.

You’ll hear their experiences in how they’re able to connect with the new gardeners flocking to independent retailers across the country this spring. Webinar host and Green Profit Managing Editor-at-Large Jen Polanz will check in with them on the following topics:
- If they have e-commerce and what strategy worked for them
- What consumers are asking for and what they can’t get enough of
- What mediums work best in reaching young consumers
- How new gardeners differ from our existing clientele
- How their employers have helped them reach their potential
- What our industry can do to attract new customers and new retail talent
- Questions asked by our webinar audience

Sponsored by:

The Garden Center Group, AmericanHort

Register for the Webinar
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The Value of Fully Integrated Control Systems in the Greenhouse

Date: Thursday, March 25, 2021

In this webinar, Jeff Woolsey from Woolsey Consulting, LLC will share his insights and 35 years of experience in the horticultural industry to address the relationship between using fully integrated control solutions and key concepts for greenhouse operations, such as return on investment, plant quality, efficient use of resources and product tracking.

Sponsored by:

Argus Controls

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Surround Yourself with Shady Characters: Modern Hosta Hybridizing, Introductions & Practical Production Tips

Date: Wednesday, March 10, 2021

Hosta are a mainstay of shade gardens and regularly rank among the most popular perennials in production today, and that popularity shows no sign of going anywhere but up. If you want to know what’s new in the world of hostas or get some culture tips to boost your production, this is the webinar for you!

Leading off this webinar is Hans Hansen, Walters Gardens’ resident plant expert extraordinaire. Hans has been hybridizing and working with hostas for more than 30 years. In this presentation he’ll share his experience with the popular perennial as well as the traits he looks for when breeding and selecting new hostas.

Anchoring the presentation is avid hosta enthusiast Laura Robles, who recently transitioned from the Trials Department at Walters to her new position as Regional Product Manager. In her roles, she’s trialed various methods for forcing and finishing hostas, as well as best practices in pest and disease management.

Hosted by Chris Beytes, editor of GrowerTalks magazine.

Sponsored by:

Walters Gardens

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PrescriptionSOIL Solutions: A Revolutionary Tool to Increase Sales, Revenue & Profits

Date: Thursday, March 4, 2021

Introducing a “once-in-a-blue-moon” invention, taking years to perfect. PrescriptionSOIL Solutions’ fully automated, user-friendly powerful algorithm—SoilWIZARD—is designed to fit any size lawn and garden retail store. Nothing like it exists in the marketplace today!

Learn how PrescriptionSOIL Solutions can program your nutrient and soil amendment products into soilWIZARD with proven results:

- Increased top-line revenue by upselling
- Increased store visits by your customers for increased sales
- 100% science-based to increase marketplace credibility
- Differentiates you from box stores
- Templated platform allows you to select and provide the most profitable products
- Converts sales staff into agronomists
- Provides a new story to tell and dynamic to sell
- And most important—partnering with PrescriptionSOIL Solutions will enhance/improve the bond between you and your lawn, garden and landscape customer. PrescriptionSOIL Solutions is looking for independent lawn and garden retail store partners!

The presentation speakers are Kip Connelly, owner, PrescriptionSOIL Solutions; Neil Wood—chief technology officer, Adapify, Inc.; and Tim Fennell, director of operations, PrescriptionSOIL Solutions.

Moderated by Ellen Wells, editor-at-large, Green Profit magazine.

Webinar bonus: One Free PrescriptionSOIL Solutions soil analysis kit to the first 100 registered webinar participants.

Sponsored by:

PrescriptionSOIL Solutions

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The New Gardener: How to Keep Customers Beyond COVID-19

Date: Tuesday, February 16, 2021

Gardening is on the tip of everyone’s tongues in 2021 as unprecedented millions embraced the activity in 2020. But is the industry speaking this new gardener’s language?

Analyzing two million social media posts and online articles, Garden Media Group uncovered key trends and patterns in language and sentiment in how the public talked about gardening and houseplants during the COVID-19 pandemic. Understanding these communication patterns holds major implications for garden writers, industry, and influencers in relating to the gardening public – and gaining the trust of the new gardener.

Join Katie McCoy Dubow of Garden Media Group, and Sam Kirkland of Epicor Software as they share report highlights, industry implications, and connections with upcoming trends.

Your moderator will be Jen Polanz, managing editor of Green Profit magazine

Sponsored by:

Epicor

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