How to sell cacti effectively? IKEA faced challenges with the risk of customers getting pricked by spines and inefficient logistics. Voges’ design team improved efficiency by creating an all-in-one carrypack made from 100% recycled PET material, combining the cactus, pot and soil in a transparent package. This simplified the selection process, reducing errors. The solution optimized production and distribution, boosted ceramic pot sales, and ensured a safer, more efficient packaging solution that’s also sustainable.
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