Growers Talk Business

When Better Isn’t Enough

Susie Raker

Somewhere along the way, the industry started confusing what we value with what consumers actually value.

Growers Talk Business

Living With the Noise

Susie Raker

Anxiety doesn’t automatically mean inaction.

Growers Talk Business

Collaboration as the Secret to Innovation & Lasting Impact

Susie Raker

By fostering collaboration and actively seeking meaningful partnerships, we ensure a legacy that isn’t just impactful, but also enduring.

Growers Talk Business

Turning the Tide on Diminishing Margins

Susie Raker

While advancements in technology have opened up new possibilities, market competition and a growing demand for sustainability are shrinking margins and challenging long-term viability.

Growers Talk Business

Bioluminescent Petunias: A Bright Spot in Horticulture

Susie Raker

This product is the ground floor of something new to our industry that can transform what our products mean to our customer base, change how our current customers use our products and introduce our products to a whole new base of customers.

Growers Talk Business

Forecasting: An Ever-Evolving Business Plan

Susie Raker

Forecasting is one of the most important tools for running our business and it’s a continuous process. It never really starts and it never really stops.

Growers Talk Business

When Opportunity Knocks, You’ve Got To Open the Door

Susie Raker

At the end of the day, one will never know if a business opportunity is worth it. But if you never take a risk, you’ll never know.