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COLUMNIST
Susie Raker
Vice President, Raker-Roberta's
Susie Raker is Vice President of Raker-Roberta’s in Litchfield, Michigan.
Recent Articles
Growers Talk Business
Collaboration as the Secret to Innovation & Lasting Impact
Susie Raker
By fostering collaboration and actively seeking meaningful partnerships, we ensure a legacy that isn’t just impactful, but also enduring.
Growers Talk Business
Turning the Tide on Diminishing Margins
Susie Raker
While advancements in technology have opened up new possibilities, market competition and a growing demand for sustainability are shrinking margins and challenging long-term viability.
Growers Talk Business
Bioluminescent Petunias: A Bright Spot in Horticulture
Susie Raker
This product is the ground floor of something new to our industry that can transform what our products mean to our customer base, change how our current customers use our products and introduce our products to a whole new base of customers.
Growers Talk Business
Forecasting: An Ever-Evolving Business Plan
Susie Raker
Forecasting is one of the most important tools for running our business and it’s a continuous process. It never really starts and it never really stops.
Growers Talk Business
When Opportunity Knocks, You’ve Got To Open the Door
Susie Raker
At the end of the day, one will never know if a business opportunity is worth it. But if you never take a risk, you’ll never know.
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