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COLUMNIST
Austin Bryant

Austin Bryant Columnist/Heart of Florida Greenhouses

Austin Bryant is in Sales for Heart of Florida Greenhouses, Inc. in Zolfo Springs, Florida.

Recent Articles

Growers Talk Production
Hurricane Worries: Be Prepared!
Austin Bryant
It’s nice to review other’s checklists to see if anything might apply to your own. Or this could be a great blueprint for starting your own.
Growers Talk Production
Lessons Learned in 20 Years
Austin Bryant
I’d like to share a few things that have been some of the biggest achievements and let-downs over my first 20 years in this industry.
Growers Talk Production
The Importance of Transparent Communication
Austin Bryant
The journey from liner producer to grower, followed by wholesaler to retailer and, ultimately, to the end consumer is a well-orchestrated symphony, where effective communication is the key to success at every turn.
Growers Talk Production
AI in an Emotionally Driven Market
Austin Bryant
AI can read marketing trends of the past and forecast future sales to a degree, but it won’t get any closer to ?guring out why people buy ?owers and plants.
Growers Talk Production
Caladium Capital Woes
Austin Bryant
Our old nemesis Mother Nature has dealt caladium farms in central Florida a hard blow this past year.
Growers Talk Production
A New Era in Holiday Houseplants
Austin Bryant
I have hope that plant sales will rebound from a slow third quarter as a personal, shippable gift item and become an annual holiday item.
Growers Talk Production
The Summertime Sales Doldrums
Austin Bryant
Many nurseries expected a huge repeat of 2021 summer sales and didn’t flinch at putting in material to match. Now with industry-wide overproduction, many are finding themselves in quite a pickle.
Growers Talk Production
An Introduction to Holding Houseplants
Austin Bryant
Make sure your greenhouse or plant shop conditions are good enough for holding houseplants.
Growers Talk Production
Hard Times for Hardgoods
Austin Bryant
This year has definitely shown us where the weak links in our industry are.
Growers Talk Production
What’s “Normal” for the Houseplant Industry?
Austin Bryant
To try and answer that question, I can only share pre-COVID knowledge completely excluding 2020 as the outlier.
16 articles
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