Growers Talk Production

The Importance of Transparent Communication

Austin Bryant

The journey from liner producer to grower, followed by wholesaler to retailer and, ultimately, to the end consumer is a well-orchestrated symphony, where effective communication is the key to success at every turn.

Growers Talk Production

AI in an Emotionally Driven Market

Austin Bryant

AI can read marketing trends of the past and forecast future sales to a degree, but it won’t get any closer to ?guring out why people buy ?owers and plants.

Growers Talk Production

Caladium Capital Woes

Austin Bryant

Our old nemesis Mother Nature has dealt caladium farms in central Florida a hard blow this past year.

Growers Talk Production

A New Era in Holiday Houseplants

Austin Bryant

I have hope that plant sales will rebound from a slow third quarter as a personal, shippable gift item and become an annual holiday item.

Growers Talk Production

The Summertime Sales Doldrums

Austin Bryant

Many nurseries expected a huge repeat of 2021 summer sales and didn’t flinch at putting in material to match. Now with industry-wide overproduction, many are finding themselves in quite a pickle.

Growers Talk Production

An Introduction to Holding Houseplants

Austin Bryant

Make sure your greenhouse or plant shop conditions are good enough for holding houseplants.

Growers Talk Production

Hard Times for Hardgoods

Austin Bryant

This year has definitely shown us where the weak links in our industry are.

Growers Talk Production

What’s “Normal” for the Houseplant Industry?

Austin Bryant

To try and answer that question, I can only share pre-COVID knowledge completely excluding 2020 as the outlier.

Growers Talk Production

Healing Our Country With Plants

Austin Bryant

What has been the cost of social distancing for our communities locally? How do we rebuild better?

Growers Talk Production

Let’s “Spring Into Action”

Austin Bryant

There’s a plethora of long-term issues owners should be focusing on, like 2021 spring numbers and new variety trials.