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COLUMNIST
Art Parkerson

Art Parkerson Columnist, Owner and CEO - Lancaster Farms

Art lives and works at Lancaster Farms, a wholesale nursery in Suffolk, Virginia. To say hello, write to art@lancasterfarms.com.

Recent Articles

Growers Talk Business
Widgets? Yes. Commodities? Nope.
Art Parkerson
I can think of a worse word than widget that I hear far too many growers use: commodity.
Growers Talk Business
Collect Diamonds, Not Rocks
Art Parkerson
You’re surrounded by rocks. Some of those rocks—who knows which ones or how many there are—only look like regular rocks. But they aren’t ordinary rocks; they’re actually diamonds.
Growers Talk Business
The Biggest Party of the Year is in January
Art Parkerson
What makes MANTS unique? It’s one big party.
Growers Talk Business
The Problem With Problem-solvers
Art Parkerson
A few problem-solvers on your team can have a huge impact. It’s your job to find them.
Growers Talk Business
Your Plants Just Murdered the Metaverse
Art Parkerson
The people who were supposed to be having a blast exploring the brave new Metaverse got a plant instead.
Growers Talk Business
Get Your Hopes Up
Art Parkerson
Hiring is a numbers game. You have to work through a lot of duds to find a few who are truly great.
Growers Talk Business
Squeeze & Wiggle
Art Parkerson
Business will always be a game of squeeze, and the winners are those who can push back at the rock and the hard place just enough to give themselves room to wiggle.
Growers Talk Business
Give Me a Grower
Art Parkerson
An ode to Art’s growing wish.
Growers Talk Business
How Do You Figure?
Art Parkerson
Don’t let the mountain of cash you're sitting on fool you. Now is the time to really watch the numbers.
Growers Talk Business
Basic Driving
Art Parkerson
I’ve been thinking about what my sales manager Jason learned from driving with his son because right now I feel like I’m supposed to be a fortune teller, but I can’t see the future.
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