Acres & Acres

Wake Up & Smell the Coffee

Chris Beytes

Consumers happily spend the equivalent of $35 per gallon for their favorite fancy drive-up coffee. Don’t you think they’ll spend a few more cents for your beautiful plants?

Cover Story

Seeing Red (and Yellow and Marble and Mojito and …)

Chris Beytes

Euphorbia pulcherrima may be a love/hate crop for you, but consumers love/love them—or they wouldn’t buy them.

Culture Notes

Production of Red Ribbons Poinsettia

Michelle McElhannon

Red Ribbons represents a major advancement in poinsettia breeding, combining visual appeal with production efficiency.

Features

Cutting to the Chase

Dr. Muhammad Z. “Zee” Ahmed & Powlomee Mondal

Fifteen years of whitefly control.

Features

Dodging Heat Delay

Paul Millar & Jim Faust

Pinpointing the heat-sensitive window in poinsettia production.

Features

Fascinating Colors, Forms & Sizes

Wendy Komancheck

Poinsettia trends for 2026 and beyond

Features

History of Growing Media in North America: 1975-2000

Dr. Brian E. Jackson

This is the third of a five-part series highlighting key advancements in growing media and container production of horticultural crops in the U.S.

Features

More Than Just a Number

Neal Glatt

Boosting employee retention with care.

Features

Nutrition Evolution

Luke Finn, Patrick Veazie & Brian Whipker

Dialing in poinsettia fertility to balance EC and pH.

Features

Prevent Botrytis Blight on Poinsettia

Charles Krasnow, Ph.D.

Strategies to limit Botrytis blight on poinsettia using an integrated management approach.

Features

Problem Prevention

Rebecca Siemonsma

Issues in the early stages of poinsettia production.

Features

Setting Poinsettias Up for a Merry, Bright Season

Broch Martindale

Poinsettias are the holiday crop that makes greenhouse growers look like magicians.

Growers Talk Business

Increase Your Profitability!

Stan Vander Waal

As business owners, we can’t control the weather, but we can control variables that effect profit.

Growers Talk Production

The Career I Thought I’d Never Choose

Stephanie Saccomano

Horticulture offers meaningful careers that contribute to food systems, environmental sustainability and community well-being.

GT in Brief

A New Deep South Trial Comes to Homestead

Chris Beytes

They’ve launched a new trial in Homestead at the Tropical Research & Education Center, just 10 minutes from Costa’s old trial grounds, and under the able direction of Assistant Professor Xingbo Wu.

GT in Brief

Crazy for CAST

Jennifer Zurko

Christian Westhoff, second-generation owner of German vegetative plant breeder Westhoff, shows the Ball Publishing Bobbleheads one of their newest Crazytunia varieties at the California Spring Trials this past March.

GT in Brief

GreenTech North America on for September

Chris Beytes

The first-ever GreenTech North America, sister show to the big one held in Amsterdam every June, is slated for September 23-24 at the Philadelphia Convention Center.

GT in Brief

Happy Anniversary, Emerald Coast!

Chris Beytes

A very happy 35th anniversary to Florida grass, perennial and succulent liner specialist Emerald Coast Growers.

GT in Brief

In Memoriam: Bob Van Wingerden

Chris Beytes

We’re very sorry to have to report the passing of Bob Van Wingerden, founder of Catoctin Mountain Growers in Keymar, Maryland.

GT in Brief

NGB & AAS Announces This Year’s Honorees

Jennifer Zurko

National Garden Bureau (NGB) and All-America Selections (AAS) announced that Terry Berke, retired hot pepper breeder from Bayer/Seminis, has been selected as the recipient of the 2026 AAS Breeders’ Cup Award.

GT in Brief

On the Move

Jennifer Zurko

BioWorks; OHP

GT in Brief

Pillar SC Fungicide Now Available in California

Chris Beytes

BASF’s Pillar SC Intrinsic fungicide is now available for use on greenhouse and nursery crops in California.

GT in Brief

Selecta One Getting IP Protection for its New Rooting System

Chris Beytes

Selecta One has developed a very cool new system for sending rooted cuttings across international borders along the same lines of rooting cuttings in paper pockets.

Guest Column

Poinsettias as Winter Houseplants

Lowell Halvorson

If we shift the calendar, poinsettias come up against established crops that grow faster and cheaper. The trick is to shift sideways. Move the crop into another thriving winter market.

Inside Look

Doing the Doable

Jennifer Zurko

I didn’t realize it, but the way I’ve been managing all of it is I’ve been prioritizing what’s “doable” and what isn’t.

JZ on D.C.

Tell Your Representatives to Support the Farm Bill

Jennifer Zurko

As reported in last month’s JZ on D.C., the House Agriculture Committee advanced the Farm, Food & National Security Act of 2026 (also known as the Farm Bill) with bipartisan support.