COLUMNIST

Abe VanWingerden Columnist, President - Metrolina Greenhouses

Abe spent eight years working for Procter & Gamble in Sales and Marketing and is now part owner and President of Sales/Marketing at Metrolina Greenhouses in Huntersville, North Carolina.

Recent Articles

Growers Talk Business
The Only Constant is Change
Abe VanWingerden
When a full six of the Top 10 businesses in our industry have either been acquired by another firm or gone bankrupt in the last five years (or both), and we continue to see consolidation and changes, the old adage of “the only constant in life is change” is well-suited for the live goods industry.
Growers Talk Business
It’s a “Process,” Not a “Project”
Abe VanWingerden
We get asked to wear many hats each day and too many times, we take a business problem and too quickly come to a solution.
Growers Talk Business
Rinse & Repeat—Great Instructions
Abe VanWingerden
The things that we do every year to run our businesses really form a set of guiding principles that we can use to motivate our teams.
Growers Talk Business
This is Going to be “THE YEAR” …?
Abe VanWingerden
How do you forecast for “next year” if you had a bad year (or if you had a great year, for that matter)?
Growers Talk Business
I’ve Never Seen So Much Change in the Industry
Abe VanWingerden
Change is happening fast around us in many ways and especially in three areas that are revolutionizing this industry.
Growers Talk Business
Risk-Taking in Live Goods
Abe VanWingerden
Just coming off our year-end company meetings, I feel great energy for 2018, as our team reflects on 2017 and what we can do to drive additional business in 2018.
Growers Talk Business
“I Can’t Find People”
Abe VanWingerden
Waiting for the government to change or to take action isn’t the answer; we have to own the issue and find solutions.
Growers Talk Business
The Waves of Spring
Abe VanWingerden
Our team does all we can to bring a positive attitude to each day and do what we can for our customer’s success. That’s our game plan, it’s accomplishable and it keeps it to the basics.
Growers Talk Business
What’s in “Store” in 2017
Abe VanWingerden
No matter the tailwinds or headwinds, our plan for 2017 is a relentless focus on quality in everything we do.
Growers Talk Business
Employee Feedback—It’s a Gift
Abe VanWingerden
After three to four years of collecting data on the consumer, we realized we need to also take the same approach with our employees.
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