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About Us
Our flagship publication, GrowerTalks, began in 1937, when Vic Ball fulfilled the need for a culturally credible and usable publication for growers. From it’s pocket-sized format, GrowerTalks has evolved into a folksy and functional magazine-the only paid publication circulation magazine in the floriculture industry, covering bedding plants, potted plants, perennials, plugs, foliage, vegetables, cut flowers and more.
While other magazines may report horticultural happenings, veteran grower and editor Chris Beytes, along with the rest of the editorial staff, put into context news and information, combining travel and firsthand experience to keep you atop your industry’s trends and tips. And he’s unafraid to stick his head into production machinery for a closer look.
Editor-at-Large Jennifer D. White brings with her several generations of family seedsmen, having had a greenhouse in her front yard growing up. Her real-world knowledge and inquisitiveness bring clarity and trust to the pages, captivating our audience with her passionate style.