COLUMNIST

Abe VanWingerden Columnist, President - Metrolina Greenhouses

Abe spent eight years working for Procter & Gamble in Sales and Marketing and is now part owner and President of Sales/Marketing at Metrolina Greenhouses in Huntersville, North Carolina.

Recent Articles

Growers Talk Business
Risk-Taking in Live Goods
Abe VanWingerden
Just coming off our year-end company meetings, I feel great energy for 2018, as our team reflects on 2017 and what we can do to drive additional business in 2018.
Growers Talk Business
“I Can’t Find People”
Abe VanWingerden
Waiting for the government to change or to take action isn’t the answer; we have to own the issue and find solutions.
Growers Talk Business
The Waves of Spring
Abe VanWingerden
Our team does all we can to bring a positive attitude to each day and do what we can for our customer’s success. That’s our game plan, it’s accomplishable and it keeps it to the basics.
Growers Talk Business
What’s in “Store” in 2017
Abe VanWingerden
No matter the tailwinds or headwinds, our plan for 2017 is a relentless focus on quality in everything we do.
Growers Talk Business
Employee Feedback—It’s a Gift
Abe VanWingerden
After three to four years of collecting data on the consumer, we realized we need to also take the same approach with our employees.
Growers Talk Business
Spring Trials: What Does the Industry Need?
Abe VanWingerden
Doing Spring Trials earlier in spring would be very helpful.
Growers Talk Business
Looking Ahead
Abe VanWingerden
As our team meets at the end of every season and talks business, we make some base ground rules in our thoughts for the following year.
Growers Talk Business
How Do We Get More People to Buy Our Stuff?
Abe VanWingerden
We all want to find ways to grow the industry and it seems to me that the number one way to do this is to get more people using our product.
Growers Talk Business
No Pressure, No Diamonds
Abe VanWingerden
Early spring brings hope … and it brings pressure, too, as you either have it too early and your customers don’t want it or you were too cautious and you don’t have enough.
Growers Talk Business
We’re Listening
Abe VanWingerden
As we roll into 2015, our team is focused on three big insights we’ve learned over the last year.
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