COLUMNIST

Art Parkerson Columnist, Owner and CEO - Lancaster Farms

Art lives and works at Lancaster Farms, a wholesale nursery in Suffolk, Virginia. To say hello, write to art@lancasterfarms.com.

Recent Articles

Growers Talk Business
The Missing Key to Automation
Art Parkerson
Nursery growers and allied suppliers should examine ways our industry can standardize areas of production and material handling in order to increase efficiency through automation.
Growers Talk Business
How to Hire Mary Poppins
Art Parkerson
When's the last time you found someone capable of turning everything around with just a spoonful of sugar?
Growers Talk Business
Drive Time Will be Your Biggest Headache
Art Parkerson
The Wild West of freight is about to get a whole lot tamer.
Growers Talk Business
I Don’t Care What Anybody Thinks
Art Parkerson
We want everyone to think we don’t care what they think.
Growers Talk Business
Searching for Daniel-san
Art Parkerson
Is it unreasonable to tell an employee their job description is “wax on, wax off”?
Growers Talk Business
What Does Your Culture Eat?
Art Parkerson
None of us is any good at defining culture, much less diagnosing or changing it. We might have a feel for it, but, like Jell-O, we can’t hold it in our hands.
Columns
Don’t Listen to Them
Art Parkerson
The problem is customers can’t tell you what you want to know because they “don’t say what they think, think how they feel or do what they say.” Our only option is to study what they do.
Columns
Who’s Driving Your Bus?
Art Parkerson
The people on your bus may determine how enjoyable and rewarding the trip is for everyone, but you can’t blame the passengers for where the bus goes.
Features
Next Level Coverage: Insight from the Experts
Art Parkerson and Shawna Coronado
Two speakers from the Next Level Conference in Nashville, Tennessee, give us a rundown of their talks and why they matter.
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